This is no BS gaming podcast 2.5 gamers session #71. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube:

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠!

Agenda:

00:00 Epic intro

01:46 Google Consent Management Platform

05:40 Easybrain CMP implementation

12:22 Ads are beautiful, regulatory bullshit is not

12:55 Google Ads transparency center

14:47 Realtime usage of Google Ads library

21:40 TikTok new AI scripts generator

25:10 Game designer can't make a script for a creative

28:30 We are having a waifu intervention

28:42 Horse racing game script

33:07 Game review radar

50:03 Jakub shows his true, but mean face

51:17 Review Radar, see you next time!

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠https://lancaric.me/will-ai-finally-kill-ua

Useful links:

https://adstransparency.google.com/

https://ads.tiktok.com/business/creativecenter/script-generator/pc/en

https://blog.google/products/ads-commerce/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/

https://iabeurope.eu/cmp-list/

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Google CMP update, Google Ad transparency, Tiktok AI script generator, Game review radar (#71)

two &amp; a half gamers

two & a half gamers