This podcast episode explores the world of PPC and Amazon advertising, featuring insights from Neha Butcher, an ex-Amazon employee with extensive experience in the field. Neha discusses current PPC practices and the inner workings of Amazon's advertising ecosystem, offering valuable advice for sellers looking to succeed on the platform. The episode also delves into the differences between account managers and Amazon's PPC support, the potential growth of the direct-to-consumer (D2C) market in India, and the challenges and strategies related to advertising on Amazon. With actionable advice and fascinating discussions, this episode is a must-listen for anyone interested in thriving in the world of Amazon advertising.
