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My guest on this week's episode is Eran Friendinger, the CTO and Co-Founder of Voyantis, an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion improvements.

The topic of our discussion is conversion optimization and customer lifetime value. Among other topics, we talk about:

The primary pitfalls that marketing teams encounter when building L

Season 2, Episode 11: Optimizing ad spend against LTV (with Eran Friendinger)

Mobile Dev Memo Podcast