This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom

This podcast episode features an interview with Professor Roger Martin, discussing the convergence of marketing and strategy, the challenges faced by marketers in gaining influence and practicing customer centricity, the importance of having a clear promise to customers, the difficulties faced by broad-based companies in a socially connected world, the impact of social media influencer campaigns on brand perception, the challenges of retrofitting an existing large customer base into a political view, the relationship between corporate purpose and performance, the potential of AI in marketing strategy, the concept of substitution and augmentation in technology, and the traits of great leaders. The episode emphasizes the need for alignment between strategy and marketing, the importance of understanding customer needs, and the significance of thinking differently in decision-making and strategy.