How To Create Powerful Content (Without Spending More Time On It)

This podcast features an interview with Alex Howson, a CME writer, who asks Josh Spector about streamlining flywheels, identifying when to stop giving away freebies, and managing multiple business websites. Spector defines a flywheel as a series of repeatable actions that become easier and more effective with each repetition, contrasting it with a linear approach. He provides examples of flywheels for content creation and business growth, emphasizing the importance of a single goal per flywheel and reinvesting profits. Finally, Spector offers advice on website management, suggesting focusing on a primary brand and creating a clear user journey to encourage desired actions. He lists ten questions to help optimize website effectiveness.