This podcast episode of The EcomCrew Podcast covers a range of topics related to starting and running an e-commerce business. The hosts, Adam and Mike, discuss their plans for the podcast, including interviewing friends and making conversations more engaging. The episode features the founder of Elevated Craft, who shares their journey from a design consultancy to a successful product launch. They discuss how they used Kickstarter to raise funds and differentiate their product in a saturated market. The speaker also shares insights on diversifying the business, mastering marketing and finance, and the importance of learning strategies for Facebook advertising and Amazon selling. Additionally, they emphasize the significance of differentiation and financial aptitude, the Profit First system for managing finances, and modeling a business. The conversation also touches on shipping internationally, launching on Kickstarter, and the influence of upbringing on entrepreneurial mindset.
