This podcast episode explores the journey of expert marketer Michelle Barnum-Smith from helping people with ManyChat flows in the Amazon e-commerce space to becoming a master of TikTok. It discusses the value of commenting on posts as a valuable asset for creators, the speaker's transition from a corporate career to starting their own business, the challenges and importance of external marketing in the Amazon marketplace, the journey of building brands and finding consistent strategies for success, the emergence and appeal of TikTok as a dominant player in combining entertainment and commerce, the importance of trust in online shopping and the role of social commerce on TikTok, the ongoing debate and potential future of TikTok, and the steps and strategies for launching a product on TikTok. With TikTok becoming a significant source of income for many Amazon sellers, this podcast offers valuable insights into the evolving world of marketing and the power of utilizing different platforms and tools.
