This podcast episode delves into the challenges faced by Bud Light in maintaining its brand identity while appealing to a younger and broader audience, leading to a controversial marketing campaign and subsequent backlash. The inclusion of a transgender influencer in the campaign sparked boycotts and declining sales, affecting Bud Light and Anheuser-Busch brands. The company's response to the crisis, including Apologies, increased marketing spending, and executive leave, is examined. Bud Light's future strategy focuses on broad themes and the continuation of their "easy to drink, easy to enjoy" campaign.
