This podcast episode explores the shift in Google's algorithm towards prioritizing authority brands and e-commerce brands over affiliate websites. It discusses how AI models like Google Gemini and Google Bard are impacting search results and traffic. The episode highlights the relevance of e-commerce brands in 2024, the importance of keyword research, adding content to collection pages, building collections and sub-collections, optimizing blogs, avoiding reliance on AI tools for content generation, and the significance of backlinks in SEO. The speaker emphasizes the need to shift budgets and time towards SEO for increased traffic and revenue.
