What are you doing to strengthen your communities or your organizations? Kevin sits down with Lee Benson to discuss the concept of value creation and how leaders can identify their most important number to drive results. Benson introduces the MIND methodology, which stands for Most Important Number and Drivers which helps organizations focus on key metrics that drive significant value. Benson discusses the importance of holistic value creation, encompassing material, emotional, and spiritual aspects, and emphasizes the need for leaders to continuously learn and adapt. He also discusses the role of strategic initiatives and the importance of a culture of accountability in achieving value creation.

Timestamps:
00:00 - Introduction to the episode and the topic of value creation
02:02 - Lee Benson's background and journey in value creation
04:10 - Definition and importance of holistic value creation
05:43 - Explanation of the MIND methodology
08:15 - Identifying the most important number for an organization
10:51 - Designing the most important number for different departments
13:15 - Examples of drivers for most important numbers
17:12 - Role of strategic initiatives in value creation
19:18 - Creating organizational values based on employee behaviors
24:00 - Lee's personal interests and hobbies
26:10 - Recommended reading: "Free Your Mind" by Laura Dodsworth
27:16 - How to learn more about Lee Benson’s work
28:54 - Kevin's closing thoughts and call to action

Resources Mentioned:

Lee Benson’s Book: Your Most Important Number: Increase Collaboration, Achieve Your Strategy, and Execute to Win
Free Your Mind: Free Your Mind: The must-read expert guide on how to identify techniques to influence you and how to resist them by Laura Dodsworth, Patrick Fagan
Execute to Win Website: ETW
Lee Benson on LinkedIn: Lee Benson LinkedIn
Execute to Win on LinkedIn: Execute to Win LinkedIn
Execute to Win on Facebook: ETW Facebook
Learn more at Remarkable Masterclass

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