This podcast episode features a conversation with Jeff Lowenstein, a fractional CFO with experience in evaluating businesses. The discussion emphasizes the importance of understanding and monitoring financial numbers in order to ensure the success of a business. It explores how the lack of financial knowledge can lead to financial instability and failure, especially in the e-commerce industry. The episode also highlights the challenges faced when evaluating businesses for acquisition and the significance of analyzing financial statements. Additionally, it delves into the funding landscape for aggregators and the unsustainable bidding wars in the Amazon marketplace. The episode concludes by underscoring the significance of focusing on unit economics, comprehending the Profit and Loss (P&L) statement, and effectively managing cash flow for long-term success in e-commerce.