In this episode of COT, e-comm experts Ash and Ankit discuss Elon's acquisition of Twitter and the subsequent rebrand to X. They compare his strategies with their own strategies that implemented when they acquired a new coffee company, Coffee Over Cardio. Ash and Ankit also discuss Temu's $21million presence at the Superbowl and why the massive adspend might not be as crazy as most people think. They go on to discuss how launching Obvi in retail hurt their DTC, the lessons they learned, and how you can avoid making the mistake in your own business!

0:00 - Intro

0:56 - Obvi's acquisition of Coffee Over Cardio.

1:19 - Elon buying Twitter.

1:50 - Why did Elon buy Twitter?

3:04 - Elon's desire to bring authenticity to Twitter.

6:00 - Twitter's massive layoffs.

10:05 - Twitter's rebranding and its impact.

16:21 - Temu/s Superbowl ads.

19:10 - Is Temu a scam?

24:13 - Importance of quality in advertising.

26:14 - Obvi's pricing strategy.

28:20 - Starting from square one with branding.

29:06 - Branding is essential.

32:07 - Adjusting pricing strategy based on market competition.

33:03 - Enhancing product features for different retail channels.

35:18 - Importance of being brand agnostic in pricing strategy.

36:00 - Adding extra ingredients to appeal to specific retail demographics.

38:03 - Adjusting pricing strategy to match market demands.

39:14 - Collaborating with manufacturers to optimize pricing and formula.

41:30 - Implementing different strategies for online and retail sales.

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