Ryan Babenzien - JolieSkinCo - Season 02 Episode 01

This podcast episode explores the journey of Ryan Babenzien, the CEO and co-founder of Jolie Skin Care. Ryan shares his experience in building a successful sneaker brand and how it led him to start Jolie, a skincare brand focused on purifying water for better skin, hair, and health. Jolie aims to disrupt the skincare market by creating something unique in a crowded industry. The podcast discusses Jolie's approach to marketing, which goes beyond traditional online strategies by leveraging offline tactics and the power of word-of-mouth marketing. It also highlights how Jolie aims to fit into the lives of various individuals by leveraging creative storytelling and finding connections between unrelated concepts. The importance of memorable branding, pricing strategies, unconventional marketing methods, and building a strong community are also discussed. The podcast concludes with insights into Jolie's goal of building a business to sell, their subscription-based model, and the need to rethink marketing budgets and allocation.