By comparing CAC to LTV, a business can determine if they are generating a sufficient return on investment from their customer acquisition efforts.Together, CAC and LTV provide a comprehensive view of your business's customer acquisition and retention strategies and their effectiveness. By tracking and analyzing these metrics, a business can optimize their operations to drive growth and profitability.

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Episode 05 - LTV to CAC - Two of the most important levers that we can’t seem to control, or… can we?

Chew on This - Digestable DTC Content