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If you watched last week’s episode, then you heard Jordan Singer say how visual search was actually the “killer feature” (not generative AI). What’s interesting is that this feature was actually a mid-project pivot.

So in this episode we get the full behind-the-scenes of visual search from design engineer Vincent van der Meulen:

Why they decided to pivot
How Vincent went cowboy mode
A look at the future of design engineering
What good design looks like in an AI world
Why visual search is a big deal for future AI tools
How Vincent used video to get Figmates excited about his idea
a lot more

S6 | E11: Vincent van der Meuelen - The story of Figma’s big AI pivot

Dive Club 🤿