This Acquired podcast episode is an interview with Ben Thompson, founder of Stratechery, a business strategy and technology analysis publication. The hosts discuss Ben's journey from early blogging to establishing a successful subscription-based model, highlighting his innovative approach to content creation and monetization. Key topics include the evolution of Stratechery's content formats (from blog posts to podcasts), the challenges and successes of a subscription-based business model, and Ben's perspective on aggregation theory. A specific example is Ben's strategic decision to prioritize consistency and quality over chasing immediate revenue, a strategy that proved successful in building a loyal subscriber base. Listeners gain insights into building a sustainable online business, the importance of consistent content creation, and the power of a subscription model in the digital media landscape.
