This episode explores the neuroscience and psychology of habit formation and breaking, offering practical tools for listeners. Against the backdrop of the common misconception that habits form in 21 days, the podcast reveals research showing variability in habit formation time, ranging from 18 to 254 days depending on the individual and the habit. More significantly, the episode introduces the concept of "limbic friction," representing the effort needed to overcome internal resistance (anxiety or fatigue) when initiating a new habit. The host then details two programs: a three-phase daily approach (leveraging neurochemical cycles) and a 21-day system for establishing six new habits, with a subsequent 21-day period for assessment and consolidation. For instance, the three-phase program suggests tackling challenging habits during the high-dopamine morning phase, while easier habits are better suited to the more relaxed afternoon. Finally, the podcast discusses breaking habits by employing "long-term depression" of neural pathways through conscious awareness and the immediate insertion of positive replacement behaviors. This means listeners gain actionable strategies to build and break habits based on a scientific understanding of brain function.