This podcast episode explores the practical applications of AI-powered B2B marketing and discusses the evolving role of AI in various marketing channels such as outbound, SEO, and paid marketing. It emphasizes the potential for cost-effective customer acquisition strategies and highlights the impact of AI on headcount. The conversation also explores the changing dynamics of channel fit in marketing strategies, the transformation of the SDR role through automation and AI, the evolution of SEO strategies towards adaptive and personalized approaches, and the increasing role of AI in content creation and advertising. It concludes by discussing the uncertainty of choosing the right technology and the need for a composable tech stack that offers options for both AI models and real humans in sales.
