In-housing MMO: Has Meta solved it with Robyn?

This podcast episode explores the complexities and strategies involved in adopting an in-housing approach in marketing. It discusses the various approaches to in-housing, the importance of bringing capabilities in-house for flexibility and cost control, and the role of consultancy companies in assisting with internalizing analytics processes. The episode emphasizes the need for collaboration between data scientists and marketing teams, as well as the broader considerations for successful implementation, such as data capability, resources, and ecosystem. The speakers also highlight the growing trend of in-housing in the marketing industry, driven by the desire for ownership, transparency, and resilient strategies. Overall, the episode provides insights into the challenges and strategies involved in leveraging analytics and in-housing to drive impactful decisions in marketing.