In this episode of the Ekimetrics podcast, we’ll be looking in detail at the evolving luxury customer and how brands can respond to market changes.

What are the steps businesses need to take to respond to the evolving customer audience? How can luxury brands embrace disruption and digital transformation? And how can businesses engage with new generations of customers?

Matt Andrew, partner and UK managing director at Ekimetrics, and Sona Abaryan, senior manager at Ekimetrics, are joined by leading voices in luxury fashion to answer these questions.

Guests on this episode include:

Tom Meggle, founder of luxury brand consultancy Momentom 8. Tom has had a storied career in the luxury sector, including stints as regional general manager for Cartier and regional CEO for Louis Vuitton Germany and Louis Vuitton UK, Ireland and South Africa. He had been the chair of the Luxury Club at the French Chamber of Great Britain since 2017.

Georgie Hyatt, CEO and co-founder of Rotaro Fashion Rental. Georgie co-founded Rotaro with a mission to make fashion more circular, forever. The company rents the most innovative and cult brands, letting shoppers experiment with luxury style without creating waste.

Kiran Dhall, CMO at PSYKHE. PYSKHE is a shopping platform built on psychology and personality. It uses personality tests and AI to create accurate predictions of a shopper's preferred pieces from leading luxury fashion retailers.

Pavel Ulyukaev, Export Director at Beluga Group. Beluga Group is the largest spirits company in Russia. Its Beluga Noble Russian Vodka is the leading super- and ultra-premium vodka in the country.

Ekimetrics is a pioneering global data science consultancy, enabling companies to build powerful data and analytics capabilities to drive marketing and business performance.

Recently named a strong performer in the 2020 Forrester Wave report for its marketing measurement and optimisation solutions, Ekimetrics helps brands unlock unique audience and market insights to drive efficiencies and return on investment.

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The Future of Luxury Retail

Ekimetrics (Eng)