In this podcast episode, John Worthington, VP of Interactive Gaming at Jackpocket—recently acquired by DraftKings—shares insights about the company's impressive growth in online casino gaming. The conversation highlights how Jackpocket has effectively tapped into its lottery app user base through savvy cross-selling strategies. These include in-app promotions, collaborative branding with lottery ads, and creating a seamless transition between the lottery and casino experiences. Worthington emphasizes the importance of a user-friendly interface, attractive sign-up bonuses, and timing promotions around lottery jackpots to boost customer acquisition. Looking ahead, Jackpocket aims to expand into new states and enhance retention with product improvements and tailored game offerings.
