In this episode of the podcast, the hosts dive into the intricate world of VIP programs within the US online gambling sector. They reference a Wall Street Journal article that highlights a gambler's frustrating experience with operators who continued to push incentives despite her financial difficulties. The conversation navigates the ethical challenges surrounding VIP programs, the hurdles of promoting responsible gambling, and the fierce competition between legal platforms and offshore bookies, especially concerning credit lines. Additionally, they discuss the struggles faced by digital-only operators in attracting high-rolling gamblers compared to those with physical locations, and consider how Fanatics might surpass ESPN Bet in market share thanks to their unique VIP strategy.