This podcast episode delves into the multifaceted strategies employed by Crown Affair, highlighting the intricate challenges of attribution in customer journeys, the necessity of a robust team, and the delicate balance between retail partnerships and direct-to-consumer efforts. Through insightful discussions about influencer marketing, dedicated field teams, and content creation, Jordyn illustrates how Crown Affair successfully navigates the competitive landscape, engages diverse audiences, and prepares for future growth while staying true to its brand ethos.
