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Kari Bjorn of www.karibjorn.com is an Icelandic wedding and elopement photographer based in Connecticut in the USA, where he also photographs weddings.
We chatted recently, and he told me he'd love to share what he's learned in the past 2.5 years while optimising his website and SEO for my own business.
As a bit of a backstory, three years ago, he moved with his family from New York to Arkansas—about 2000km away—which meant he lost all of his corporate contacts and wedding referrals.
And he just moved again!
He had to start from scratch as most weddings had been booked via referrals.
He invested heavily in SEO in 2021 and nearly doubled his income between 2022 and 2023. He also started booking destination elopements in Iceland.
His website looks great, and everything he's written has been written for the couples he's looking to attract. His photography is colourful and vibrant.
In this interview, Kari shares how he doubled his wedding photography income with SEO backlinks and how you can do the same for your website.
Here's some more of what we covered in the interview:

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Outranking local photographers for destination weddings is pretty difficult. But it doesn't mean that it's not worth it. Because weddings and elopements is such a high ticket item, that it's not the same as searching for something like best Mexican restaurant for lunch, or some people are just going to click on the first point two or three results. – Kari Bjorn
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What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Kari shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
It helps when your domain has reasonable authority already with Google. So if you have a lot of backlinks pointing to your domain, it helps make the switch. – Kari Bjorn
If you have any questions I missed or a specific question you’d like to ask Kari, or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

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571: Kari Bjorn – Double your wedding photography income with SEO

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