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Sarah Jamieson of www.pictorialphotography.co.uk photographs a genre never discussed on the podcast! Passport Photos.
We were exchanging emails, and Sarah told me…
I know a lot of photographers who shrink back in horror when I say I do passport and visa photos. They don't think it's worth their time and effort, but I think it's great.
I've been doing it for over 10 years; it's all automated, consistent income (covering all my studio bills and rent), and easily the most profitable service I offer.
Families who have never stepped foot in my studio find their way through passport and visa photos. They see the art on the walls, we chat, and voila!
The know, like, and trust factor kicks in. They join the mailing list and often book full sessions. It's like the VIP pass to a whole new clientele!
Needless to say, I was hooked and wanted to learn more!
A couple more emails, and I learned…
Her passport photo booking page is discreetly tucked away on her website, accessible only to those seeking the service through Google or local word of mouth.
Thanks to scheduling software on her website, the booking process is streamlined.
Each passport photo costs £15/20 (around USD$25 and AUD$38), so Sarah's time spent on passport photos works out to £120 per hour.
In addition to the financial earnings, she's found a huge side benefit in connecting with so many people in person. For this reason, she does the passport photos herself.
Here's some more of what we covered in the interview:

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My main clients that come in for passport photos are the ones that know that it's not easy in a photo booth — for example, newborn babies. I get loads of people bringing in newborns, people in wheelchairs, people with things like a lazy eye, who know that might not just be straightforward, and elderly people. – Sarah Jamieson
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There's not enough passport photography work at that price to pay my wages as well. So I do use the income from that to cover the studio expenses. So the rain, the electric, the water bill, and it covers a bit more than that. – Sarah Jamieson
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What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Sarah shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you...

566: Sarah Jamieson – Passport photos as a well paying lead generator for any photography business

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