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07 Aug 2024
39m
Vol.170 润滑油,一个关于极限的故事
商业就是这样
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本期播客节目深入探讨了壳牌喜力与法拉利的长期合作关系,以及壳牌喜力如何通过创新技术和有效的商业策略,将高性能润滑油从赛车转化到民用市场,同时通过体育营销策略提升品牌影响力,最终在追求行业极致与满足大众需求之间找到平衡,展现出对润滑油行业的深远影响。
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How to Get Rich: Every Episode
Naval