This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/6fhxUCELcYw

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro and Discussion on Mobile Gaming Podcast

01:18 Creative Trends for July

05:15 Analyzing Hustle Castle

08:57 Exploring Kingdom Guard

09:53 The Rise of Survivor IO

10:23 Analyzing Whiteout Survival

11:33 The Use of Rivers, Fences, and Tracks in Mobile Game Creatives

14:16 The Wild West of Copyright Infringement in Mobile Gaming

18:33 The Importance of Creating New Creatives for Different UA Channels

20:22 Analyzing Idle Outpost

22:59 Analyzing Township

23:15 The Use of Playables in Mobile Game Creatives

00:37 Near-Death Experiences and Tension in Creatives

10:23 Pushing Objects Off the Screen

20:13 Expanding Gates in Game Mechanics

27:27 Importance of High-Quality Visuals and Sound

31:57 Popular Games Showcasing Creative Trends

38:25 Clash of Clans' 12th Anniversary Celebration

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Fear, tension, and near-death experiences are effective creative strategies in mobile gaming.

Creating new creatives is crucial for different UA channels, such as TikTok and Facebook.

Rivers, fences, and tracks are common elements used in mobile gaming creatives.

Playables play a significant role in driving engagement.

The conversation provides insights into the creative trends and strategies in mobile gaming for July. Near-death experiences and tension-inducing mechanics are popular in casual mobile game creatives.

Pushing objects off the screen is a common game mechanic used in creatives.

Expanding gates in game mechanics is a trend observed in casual mobile games.

High-quality visuals and sound are essential for engaging creatives.

Popular games like Brawl Stars, Royal Match, and Block Blast showcase these creative trends.

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Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Creative trends in mobile games - July 2024

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two & a half gamers