#333 Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz

Dietrich Mateschitz, the founder of Red Bull, transformed the energy drink industry through innovative marketing that focused on ultra-premium positioning, functional benefits, and bizarre rumors, resulting in a cult-like following and unparalleled global success. Key to Red Bull's marketing prowess was capitalizing on rumors and innuendo to create controversy, which generated significant buzz and intrigue, leading to increased sales and a cult-like following.