The podcast episode explores the world of limited edition sneakers and the impact they have on fans and the thriving resale market. It discusses how Nike's most coveted sneakers are often resold before their official release dates, leading to inflated prices and a lucrative resale market. The episode delves into the challenges faced by Nike in protecting its valuable sneaker inventory along its supply chain, including the risks of theft during transportation and the methods used by thieves to target Nike shipments. It highlights a specific case in Los Angeles where millions of dollars worth of stolen Nikes were recovered from a warehouse. The episode also discusses the increasing incidents of theft at the retail level for Nike products, with the actions taken by Nike to mitigate the problem. It mentions the prevalence of Nike theft compared to other shoe brands and the lucrative resale market for stolen limited edition Nikes. The episode concludes by mentioning legislation targeting online marketplaces to deter the sale of stolen goods and the ongoing challenges faced by Nike in addressing theft both online and offline.
Anti-commonsence
Nike's most coveted sneakers being resold before their official release dates may contradict the common practice of companies ensuring strict control over the release and distribution of their products.
