This podcast episode underscores the vital importance of keyword research and analysis in product launching and relaunching strategies. Colin Raja shares his step-by-step approach, detailing how to identify high-potential keywords, avoid pitfalls like keyword stuffing, and leverage attributes and past PPC data for effective product positioning. He emphasizes that understanding customer objections and preferences through visual designs and effective imagery is equally critical, as these factors directly influence sales performance in a competitive marketplace.
