In this podcast episode, Barak Witkowski explores how mobile attribution and marketing have evolved since AppsFlyer was founded in 2012. He highlights the challenges advertisers encounter in a landscape increasingly affected by privacy issues and data loss. Barak advocates for integrated strategies that combine AI, hybrid self-reporting networks, and innovative tools like Apple’s new Ad Attribution Kit and Google’s Privacy Sandbox. With practical advice on engaging across multiple platforms and optimizing marketing through collaborative in-app event strategies, he underscores the vital connection between technology and privacy as the industry navigates modern challenges.
