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23 Aug 2024
37m

Finding the Right Brand Identity

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The DTC Insider

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This podcast episode features Bob Verlaat, a successful entrepreneur who shares invaluable lessons learned from building multiple direct-to-consumer brands, including Dore and Rose and Hears. Bob emphasizes the importance of continuous learning, effective customer acquisition strategies in a changing advertising landscape, and the power of great products for driving retention and word-of-mouth marketing. He discusses strategies for international expansion and managing multiple brands, highlighting the significance of collaboration among co-founders and feedback-driven growth. The episode concludes with insightful book recommendations that provide further guidance for aspiring entrepreneurs.
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