This podcast episode delves into the intricacies of mastering earned media through strategic podcast guesting and email newsletters, with Casey highlighting the significance of understanding the nuances behind successful outreach rather than merely copying tactics. He shares invaluable insights on identifying the right podcasts to pitch, emphasizes the importance of measuring growth via KPIs like revenue impact and brand awareness, and reveals ActiveCampaign’s influencer marketing strategy, which focuses on performance-based deals and the rising significance of video content as a driver for both brand visibility and conversions.
