This podcast episode dives into the transformative impact of AI on SEO, as experts Norm Farrar, Kevin King, and guest Steve Wiideman discuss the evolution of search from traditional keyword approaches to the current emphasis on conversational queries and user intent. They explore the necessity of diversifying SEO strategies beyond just Google, the vital role of high-quality content and structured websites, and the power of images and video in enhancing search visibility and user engagement in the age of AI.