This podcast episode features insightful discussions by Vincenzo Toscano and Netzah on the evolving landscape of Amazon, where the focus is shifting from merely selling products to cultivating brands. They stress the critical role of lifetime value (LTV) as an essential metric for understanding customer loyalty and guiding strategic choices. Through practical approaches to calculating LTV, leveraging it for targeted marketing, and navigating market analysis beyond conventional tools, the conversation provides valuable perspectives on enhancing brand growth and maintaining competitive advantages. The episode also highlights the perils of pursuing sales growth without a corresponding increase in market share, underscoring the importance of informed decision-making in the Amazon marketplace.
