This podcast episode delves into the intricacies of packaging strategies, particularly focusing on Amazon's "Ship in Own Container" program and its implications for brands selling direct-to-consumer (DTC) and retail. Elizabeth and Dave discuss the cost and design considerations for packaging, the importance of sustainable practices, and sourcing decisions between regions, emphasizing that effective packaging can lead to cost savings while also addressing consumer demands for sustainability. Ultimately, the episode offers valuable insights for brands looking to optimize their packaging process in a rapidly evolving e-commerce landscape.
