In this episode of Acquired, Ben and David delve into the middle chapter of Microsoft's history, spanning from 1995 to 2014, a period marked by both phenomenal growth and significant challenges. They explore Microsoft's initial dominance with Windows 95 and Internet Explorer, the antitrust lawsuit, and the company's transition into an enterprise-focused entity under Steve Ballmer. Despite failed consumer ventures and cultural issues, Microsoft achieved substantial revenue growth by focusing on enterprise software and cloud services. The hosts analyze Microsoft's strategic decisions, the impact of the antitrust case, and the rise of competing platforms like Netscape and Android, ultimately setting the stage for Microsoft's resurgence in later years. They also discuss the importance of storytelling, the shift in company culture, and the key role of individuals like Bill Gates, Steve Ballmer, and Satya Nadella in shaping Microsoft's trajectory. The episode concludes with a discussion of the company's strengths, weaknesses, and the factors contributing to its ultimate success.
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