“Most Shopify themes are built by developers to create an online store catalog, not a converting funnel.”

In this episode of The Unofficial Shopify Podcast, Kurt Elster talks with Matthew Stafford, the CEO of BuildGrowScale, about finding success in e-commerce. Stafford, who went from selling t-shirts to mastering conversion rate optimization (CRO), shares his journey and offers practical advice for Shopify store owners. He discusses how to boost conversion rates, improve site speed, and create better user experiences. Whether you’re an experienced store owner or just starting out, Stafford’s insights will help you navigate the challenges of online retail and achieve lasting success. Tune in for a mix of compelling stories and actionable tips that can transform your e-commerce business.

Show Links

BuildGrowScale

Microsoft Clarity

Lucky Orange

Persuasion by Robert Cialdini

Sponsors

Zipify

Cleverific

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Boost Conversions with Build Grow Scale’s CRO Tips

The Unofficial Shopify Podcast