This podcast episode discusses essential strategies for enhancing brand performance through post-purchase upsell techniques, emphasizing the importance of A-B testing and network offers for maximizing average order value (AOV) and long-term customer value (LTV). Dhruv shares innovative tactics, such as default quantity tests and the unique UDC method for structuring upsell campaigns, while addressing common hesitations brands have about brand perception and discounts. He advocates for continual experimentation, advocating that brands leverage the Aftersell platform to experiment and optimize their upsell strategies for sustained growth.
