This podcast episode features Kelley Thornton, founder of Tiege Hanley, who shares insights into the company's remarkable growth, innovative strategies, and the challenges faced in navigating the ever-changing economic landscape. With an optimistic outlook for the future, Kelley discusses the significance of operational efficiency, building a strong in-house team, and the importance of investing in people and product innovation. He emphasizes the need for channel diversification, a commitment to enhancing customer experience, and staying ahead of competition, particularly from emerging platforms like TikTok Shop. The episode serves as an inspiring guide for entrepreneurs seeking to carve their niche in the beauty industry amidst fierce competition.
