This podcast episode features Mike Danford, founder of Adverio, who shares his evolution from an Amazon seller to a PPC expert, emphasizing innovative strategies for managing large catalogs and revitalizing underperforming products. Through insights into dynamic pricing, the value of C-tier products, and leveraging tools like Seller Central Utilities, Mike illustrates how sellers can harness data and modern techniques to optimize profits. He also anticipates a future shaped by AI and NLP technologies, projecting how these advancements will transform customer interactions and product discovery on Amazon.
