This podcast episode features Nadir, the founder and CEO of Tenement, as he navigates the intricate landscape of Web3 in e-commerce, addressing skepticism surrounding decentralization and highlighting the importance of data ownership and security. Through discussions on NFTs, he emphasizes their potential for community building and loyalty programs, while countering critiques regarding their practical value versus traditional models. The dialogue also delves into the intersection of Web3 and AI, exploring ethical concerns and the possibilities of enhancing data storage. Ultimately, the episode advocates for blockchain's role in ensuring supply chain transparency and ethical practices, presenting a future where Web3 can achieve meaningful integration into existing frameworks.