This podcast episode delves into the transformative role of Amazon's AI technologies, COSMO and RUFUS, in optimizing the shopping experience. Vanessa and Max provide a comprehensive exploration of how these systems work together to personalize interactions and enhance product visibility. They emphasize the shift from traditional keyword-focused SEO to a context-driven approach, highlighting the importance of understanding customer intent and leveraging visual content to create effective listings. The episode stresses the necessity for sellers to adapt to these changes to stay competitive in an evolving ecommerce landscape, making a strong case for the integration of AI in modern retail strategies.
