This podcast episode features Levi Levinfish, co-founder of PerfectTed, who shares the inspiring journey of their brand from a kitchen-table startup to a leading name in the European matcha market. Focusing on creating healthier alternatives to traditional energy drinks, PerfectTed has successfully built a cult following through strategic community engagement and product innovations. Their appearance on Dragons' Den significantly boosted brand visibility, which coupled with a well-rounded e-commerce strategy and a dedication to customer experience, positions them for ambitious growth and international expansion.
