Danny McMillan is a world-renowned public speaker and veteran in the Amazon community. He is founder of Seller Sessions, the longest-serving Amazon podcast with over a thousand episodes of 2017, and the sell out yearly event in London since 2019. He is best know for his insights into A9, from experimentation and analysing scientific papers. Danny discusses what he things is the key overlooked metric to success on Amazon - Customer Objections. He discusses how launching a successful product on Amazon isn't just about clever marketing or outmaneuvering the competition - it's about truly understanding and addressing your customers' needs and concerns.

In this episode, Danny, Jo and Max dive into the often overlooked yet crucial step of identifying and resolving customer objections before your product even hits the market. They explore why this process is so vital, common pitfalls sellers face, and how to effectively gather and utilize customer feedback. Whether you're a seasoned Amazon seller or just starting out, mastering this approach could be the key to saving time, money, and countless headaches in your product launch journey. They also discuss how optimizing for this strategy will help you win on Amazon's new search algorithm COSMO.

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Optimising for Customer Objections on Amazon with Danny McMillan

The New Frontier: The AI, ecommerce and Answer Engine Optimization podcast