Derek Jouppi, ecommerce entrepreneur turned AI founder, shares his journey from creating a SPOTMYUV colour-changing sunscreen sticker and 7-figure Amazon brand to launching Advite, an AI tool for social media monitoring. He discusses the challenges of selling niche products on Amazon and the unexpected success of going viral on Reddit.

Jouppi discovered first hand the power of engaging customers on social media, leading to impressive sales and long-term SEO benefits. From one subreddit, Derek earned over 1.5 billion impressions, and 10+ national TV features (on shows like The View and Live with Kelly and Ryan for his ecommerce product.

Recognizing a need for efficient social listening tools, Jouppi founded Advite.ai, which uses AI to help brands find relevant communities discussing their products on platforms like Reddit. He emphasizes the importance of authentic engagement, providing value, and capitalizing on opportunities to go viral.

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7 figures in annual Amazon sales from one subreddit - Social Monitoring with Derek Jouppi

The New Frontier: The AI, ecommerce and Answer Engine Optimization podcast