This podcast episode chronicles the transformative journey of Avask from its roots in forensic accounting to becoming a powerhouse in e-commerce, emphasizing the complexities of expanding into Europe, the critical nature of VAT compliance, and the exciting opportunities that local marketplaces present. Through personal anecdotes and expert insights, Melanie and Kevin highlight the necessity for sellers to navigate the evolving landscape of international commerce while utilizing Avask’s tailored solutions and embracing the importance of continued human support alongside emerging SaaS tools.