In this podcast episode, the conversation centers on the evolving landscape of SEO, particularly with the emergence of AI-generated responses in search results. Guest Eli Schwartz highlights that SEO has transformed from merely focusing on keyword rankings to being viewed as a product. He stresses the need for product managers to grasp user journeys and develop relevant content for the mid-funnel stage. Schwartz underscores the importance of addressing user needs and building a strong brand, rather than just churning out large volumes of content. He also discusses how AI overviews mainly influence top-of-funnel searches, while mid-funnel opportunities still hold considerable potential. Additionally, he warns against heavily investing in SEO if the user journey doesn’t naturally facilitate online conversions and suggests a top-down approach for making SEO investment decisions.
