How I Make $1.2 Million A Year From This Podcast | E94

In this episode of "The Diary Of A CEO," Steven Bartlett diverges from the typical interview format to discuss the podcast itself, addressing audience questions about its creation, team, guest selection, and revenue. He emphasizes the importance of consistency, sharing how publishing episodes every Monday led to a tenfold increase in listenership. Bartlett also highlights the value of inviting guests to expand reach and save time, while underscoring his commitment to quality by occasionally deleting episodes that don't meet his standards. He reveals that the podcast generates over $1.2 million annually through direct sponsorships with companies he genuinely uses and believes in, such as Huel, Fiverr, and MyEnergy. Beyond the financial aspects, Bartlett values the depth of connection with his audience, the personal growth fostered through reflection, and the unexpected friendships formed with podcast guests, all of which motivate him to continue improving the podcast.