In this podcast episode, Kyle Hency shares his inspiring entrepreneurial journey, starting with the launch of Chubbies alongside his college friends and evolving into his role as co-founder of GoodDay Software. He reveals how Chubbies established a distinct brand identity that resonated with customers through innovative marketing and growth strategies. Transitioning to GoodDay Software, Kyle focuses on tackling the inefficiencies of traditional ERPs, striving to provide smaller brands with an easy-to-use and accessible solution. His thoughts on adaptation, experimentation, and the evolving world of e-commerce offer valuable insights for aspiring entrepreneurs.